Then we look at the effect of advertising campaigns together with conversions and calculat the incremental effect, i.e. the squeez value from each advertisement, using this data. It turn out that the brand campaign in Moscow gives a negative ROMI. Most people who came through this advertisement were ready to buy the product anyway.
Thus, calculating the incremental effect help telegram data find an answer to the question of whether the business was making money on the ads it launch. As a result, campaigns that were producing good results cannibaliz other campaigns, as well as other acquisition channels. We automat the incremental analysis, which allow us to increase additional monthly income from 1.7 million rubles to 3.6 million rubles.
In this article we will tell you how to increase traffic to your website.
Semantics
Here’s what can be done in terms of semantics:
use different types of queries (high-, mium- and low-frequency);
create a convenient website structure;
organically introduce keys into the content;
automate the collection of the semantic core using the keys.so service;
sort keywords wisely, taking into what is the period you want to predict? account the queries your target audience will use to search for content;
subscribe to Google Alerts for queries in your niche. This will allow you to receive notifications about the publication of materials containing certain keywords;
implement Schema.org — a standard for semantic data markup on the Internet. This is especially useful for a commercial site. At the same time, Schema.org is best us together with the JSON-LD syntax. This will increase the visibility of the site in the search engine, increase the clickability of snippets and improve the user experience.
External and internal content marketing
Recommendations in this area:
perform page-by-page bulk lead optimization, i.e. each page separately. Work on keywords not only in the content, but also in the headings and categories. This will improve ranking results and help get more relevant traffic.
create internal cross-linking of the site pages, i.e. create connections between them using hyperlinks. This will increase user engagement, ruce the bounce rate and spe up the indexing of new pages.
