Videos are one of the most popular formats on the web. We explained which ones there are in our last article. Video production in B2B companies in particular benefit from using videos. They have a wide range of options for distributing their complex solutions and products in a targeted manner in the form of moving image content. Videos ensure varied content preparation on the website or on your own social media channels. We will show you the best way to go about creating them.
Video marketing has to assert itself against a number of prejudices. High production costs and the concern that complex B2B topics cannot be packaged in moving image formats are just two of them. Not every video production has to fulfill these clichés. More complex videos such as explanatory videos, extensive image films or videos with animations or effects are actually better left in the hands of experts. Less extensive video formats can be quickly implemented yourself with detailed planning and well thought-out content. This includes company presentations, trade fair reports or webinars.
1. The basis
A good basis is also important in video production. To email data ensure that the video later serves exactly the purpose you want, a few factors must be determined in advance. Video production in B2B They then set the concrete direction when creating the video. Therefore, take enough time to clarify questions such as the following:
What and who do you want to reach with the video?
The first question is always what you want to say with the video: Should it explain a complex product or process to customers? Are you planning to provide an insight into the company that will appeal to potential applicants? Should it report on a trade fair? You should always think about your target group.
Which format is suitable for this?
Once it is clear what content is to be communicated and what target group is to be addressed, the question arises as to which format is to be used. Video production in B2B reproduction of animal and plant Determine which type of presentation best conveys the message and appeals to the viewers in the desired way. Our last blog post offers a little help. Here you will find an overview of the most popular video formats in B2B marketing.
Where will the video be used later?
If you go to the trouble of producing a video, it would be a shame . If it only ended up appearing on your own company website. That’s why it’s always worth considering which usa b2b list channels you can use to reach other users. This way, you can find out about the platforms’ common format requirements (length, image format, sound, subtitles) in advance and take these into account during production. Video production in B2B These depend on the respective channel and can be more or less complex.
