When a company starts any market research project, there is a range of options at its disposal. Syndicated research is readily available, which often makes it a tempting choice. However, it’s not always the most viable option.
From primary to secondary research, or quantitative to qualitative methods; the key to success often depends on choosing the right type of research.
Read on to see what syndicated research is used for, its benefits, and examples.
What Is Syndicated Market Research
Syndicated research is a type of secondary market research that delivers broad insights covering a specific market. It’s carri out by a third-party organization, and data is deliver in the form of a report, raw data, or presentation.
Conducted by a market research firm. They Communication Directors Email Lists sell the syndicat research to multiple parties, and it’s predominantly use to help an organization understand and analyze a market.
This Type of Market Research Is Typically
There are many reasons why people favor using a syndicated service. Perhaps the most compelling of all is the low cost, but also that it’s readily available to anyone who might it. The major downside is that the data is available to anyone who wishes to pay for it. So there’s no exclusivity, and little competitive advantage to be gain.
The meaning of syndicated research
Syndicated Research vs. Custom Research
A syndicated service delivers non-exclusive data that’s available to anyone, anytime. It’s general in nature and offers a static market perspective. On the other hand, custom CNB Directory research is tailor. It can take many forms, but costs more as a result.
As with everything in life, the choices we make are often guid by the desired outcome, or the resources available at the time. For some, it’s more about balancing resources – with cost and time dictating whether syndicated research is right, or not.
We’ve broken down the pros and cons of using a syndicated service for market research.
