Despite the popularity of mobile shopping, e-commerce conversion rates continue to lag behind desktop.
According to the latest mobile statistics, the global retail conversion rate for mobile is 1.82% (SmartInsights, 2019). Tablets are both significantly higher at 3.49%, but desktop is still shy at 3.90%.
US consumers saw a similar distribution among US consumers, with conversion rates of 1.53% and 3.36% for mobile phones and tablets, respectively, compared to 4.14% for desktops.
This will show that while consumers enjoy browsing and conducting product research on their mobile devices, the desktop is still the preferred device for transactions.
So as you work to improve your online store conversion rates , use these benchmark numbers to help you gauge how well your store is performing.
Mobile Voice Search
One aspect you shouldn’t miss when optimizing your eCommerce store for mobility is the potential of voice search.
Aside from the fact that more than a quarter of the online population is using voice search capabilities on their mobile devices, its use is expected Apparel Company Email List to increase. As many as 60% of smartphone owners claim to have tried voice search at least once in the past 12 months (Quoracreative, 2019).
Analysts predict that by 2023, digital ad spending will exceed two-thirds of digital and traditional ad spending combined.
While Voice Search Is More Popular Among Young Adults
With more than half of teens using voice search on a daily basis, you might be surprise to learn that around 9% of 55- to 64-year-olds also use voice search.
So in addition to optimizing your Drop shipping store for mobile devices, don’t forget to optimize for voice search queries. This means keeping your CNB Directory copy to the point and targeting question keywords such as who, what, when, why, and how.
in conclusion
By understanding mobile shopping trends and the evolution of digital ad spend, you can now better understand how consumers use their mobile devices, and what the future holds.
