Employee advocacy is the next frontier of social media marketing. It’s the strongest organic play brands can make to amplify their digital reach and build communities.
It offers strong ROI potential, but up until recently it was relatively unheard of.
Our employees are often underutilized. Especially if you lead a marketing team, where your employees live and breathe social media. Why wouldn’t you tap into all that potential?
Employee Advocacy Comes in Many Forms
But simply put, it’s empowering employees to share and create content about the company on their own social media networks.
Your employees will benefit as they grow their VP Facility Managers Email Lists social media presence and gain traction as a thought leader, and in turn your company will earn credibility.
Think about it, your employees make up a portion of the market you’re trying to reach. If your target audience sees themselves in whoever is sharing that post, they’re more likely to engage and trust your brand.
This Credibility Will Translate into Value for Your Business
Companies generate 560% increased reach with posts shared by employees rather than by the brand itself, and those with high employee engagement often outperform competitors by 202%.
Here’s an example from my Linkedin page.
You’ll not only reach more people, but get more qualified leads in the process.
Tip 3: Digital maturity makes a difference
As social media evolves, so do the tools you need to keep up. I’m talking about chatbots, AI, QR codes, etc.
What do all these tools have in common? Simplicity and ease – two trends that will just keep popping up in the post-pandemic reality. 80% of customers consider user CNB Directory experience to be as important as the services or products a company sells. And customers expect you to anticipate their needs. If something takes too long, doesn’t load, or is complicated, your users will exit your platform fast.
