Brainstorming creative ideas for video marketing is fun. But at some point, you need to get serious and develop a realistic plan based on marketing goals, budget considerations, and audience expectations.
That can be quite a challenge. Before you start the hard work, get some inspiration from what others do. In this article, we show you 31 successful marketing video examples to get your creative juices flowing.
Digital Marketing Video Ad Examples
Let’s jump in with a classic. The video broke the standards of traditional marketing and helped pave the way to the modern, unconventional style we often see today. No matter how often we watch this clip, it’s fun every time. (Just wait till you see the video marketing examples we provide towards the end, though).
Why did it work?
There are many reasons why this video turned into a VP Technical Email Lists massively profitable business. It also inspired other brands to try and imitate this video ad’s concept and success.
Let’s ignore for a moment that what they offer is highly valuable to a vast audience and concentrate on the video ad idea and implementation.
The Video Is Almost a Parody of Traditional
Advertising where everything is presented as perfect, shiny, and excellent. The ad is flagrantly honest about being imperfect and ordinary. This works because the target audience is the common man who can’t afford perfect products or services.
The setting is modest and also obviously imperfect. Mike, the founder, seems to have jumped out of some TV series. His cocky, cool, and confident appearance perfectly fits the image of the small-town American hero.
Everything is served with a massive spoonful of humor. But make no mistake, the video makers ingeniously weaved social values into the plot. Pay attention to the CNB Directory mention of history, social equality, and employment.
Here’s a marketing video example of an ad from before YouTube dominated the digital video landscape. However, this is such a good story we think it would also work today with a new type of software. The truth is, the idea appears in many promotional ads for digital tools
