As social media evolves, so do the tools you need to keep up. I’m talking about chatbots, AI, QR codes, etc.
What do all these tools have in common? Simplicity and ease – two trends that will just keep popping up in the post-pandemic reality. 80% of customers consider user experience to be as important as the services or products a company sells. And customers expect you to anticipate their needs. If something takes too long, doesn’t load, or is complicated, your users will exit your platform fast.
As tech evolves, these aren’t just niceties anymore, but a must have to compete in social media. Because if you don’t have them I can assure you. Your customer will go looking for other companies that do.
Be Your Own Consumer
You can’t do social media right if you’re not putting yourself in the shoes of your customers. They’re being bombarded with advertisements left and right, and targeted in ways we didn’t even think possible.
One of the easiest ways to get a competitive edge is to be a consumer yourself, and a hyper-aware one at that. Browse through your own personal VP Security Email Lists social media pages. What do you want to click on? Which ads grabbed your attention? Which ones rubbed you the wrong way?
I personally love Wendy’s Twitter, and I assume many of their potential customers do too. They have a funny, recognizable tone and are super engaging.
Wendy’s Page as an of a Strong Social Media Marketing Strategy
As a marketer you’ll be able to sift through all the noise and focus on what actually has impact. If it worked for you, you can implement the same tactics in your strategy.
And don’t forget about algorithms and search intent. Each social media platform wants to serve up exactly what their users are looking for. Be explicit with your post CNB Directory copy and use the right words and hashtags that will signal to the platform and get your content in front of the right audience.
Use Similar web Digital Marketing Intelligence to perform a competitive analysis and see what social media strategies are driving impact in your industry.
